Site lists maintained, not inherited
Publisher performance is reviewed continually and blocks and bid modifiers are applied deliberately.
Taboola, run with the site list in front of us.
The difference between an efficient Taboola account and an expensive one usually sits in the site list and the creative rotation. Both need attention every week. That is the work we do.
Benefits
Why teams hand this workstream over.
Creative volume with a testing frame
Thumbnails and titles are tested in structured rounds so results are attributable.
Budget pacing held to plan
Daily pacing is monitored against monthly commitments to avoid end-of-period scrambles.
Clean measurement
Taboola Pixel events and conversion definitions are validated before scale decisions are made.
What is included
Scope of this workstream.
Exact scope is confirmed in writing before the engagement starts. This is the standard inclusion list.
- Campaign structure and build
- Site and publisher block list management
- Bid strategy and budget pacing
- Thumbnail and title testing programmes
- Taboola Pixel and server-side event support
- Audience and retargeting setup
- Performance reporting and readouts
Process
How this service is delivered.
01 — SCOPE
Understand the programme before proposing anything
We review your platforms, measurement, historical performance and internal approval paths. If managed service is not the right answer, this is where we say so.
02 — PLAN
Agree the plan and how it will be judged
Channel mix, budget allocation, audience architecture and the measurement framework are documented and signed off before any budget is committed.
03 — BUILD
Construct campaigns for readable data
Structure, naming, tracking and creative trafficking are built to a documented standard, then QA'd against a checklist before launch.
04 — OPERATE
Manage delivery on a fixed cadence
Daily pacing checks, weekly optimisation reviews and monthly readouts. Every change is logged with its reason.
05 — REVIEW
Judge the programme honestly
Quarterly reviews cover what worked, what did not and what we intend to change. Results that fell short are reported as clearly as results that did not.
Questions
Frequently asked about this service.
A weekly delivery summary and a monthly readout covering spend, efficiency, creative performance and the decisions taken.
We manage the production pipeline and can produce native creative in-house or work with your studio.
Engagements are scoped around programme size rather than a fixed floor. We will tell you honestly if managed service does not make commercial sense yet.
Next step
Scope this workstream properly before committing budget.
Send a short note about your programme and objectives. We reply within one business day — with a scoping call, or an honest explanation of why we are not the right fit.