Case studies from the buying desk.
Illustrative composite engagements showing how we frame problems, structure work and report results. Client names and figures are fictional.
Rebuilding a SaaS demand programme around pipeline, not form fills
Enterprise workflow software company
The situation
Lead volume was healthy and pipeline was not. The team optimised to cost per form fill across four channels with no shared definition of a qualified lead.
What we did
We rebuilt the measurement layer first: one lead definition agreed with sales, CRM stages mapped back to campaign source, and reporting rebuilt around opportunity creation. Programmatic and native budgets were then re-allocated toward the segments that actually produced qualified pipeline.
Results describe a fictional composite engagement created for illustration.
Holding pacing accuracy through an eleven-week retail peak
Multi-brand online retailer
The situation
Two prior peak seasons had ended with underspend in the first half and panic buying in the last ten days, at a materially worse cost per order.
What we did
We built a daily pacing model with named decision points, reserved premium inventory ahead of the window, and set a creative refresh calendar so fatigue was handled before it affected delivery. Trading moved to a daily cadence for the peak period.
Results describe a fictional composite engagement created for illustration.
Scaling a native programme without losing efficiency
Direct-to-consumer subscription brand
The situation
Native spend had plateaued. Every attempt to increase budget pushed acquisition cost above target within a fortnight.
What we did
We separated the account so publisher, creative and audience effects could be read independently, then set a weekly creative production cadence sized to the testing plan. Site lists were rebuilt from scratch with block decisions recorded and reviewed.
Results describe a fictional composite engagement created for illustration.
A CTV and video launch built on frequency discipline
Consumer finance app
The situation
A national launch needed reach in six weeks without the frequency problems that had damaged perception in an earlier campaign.
What we did
Reach and frequency were planned as constraints rather than outcomes, with household-level caps enforced across DV360 and direct deals. Inventory was curated to a named allow list and audited weekly.
Results describe a fictional composite engagement created for illustration.
Adding programmatic delivery to an agency without adding headcount
Independent creative agency, 40 staff
The situation
The agency was winning programmatic mandates it could not staff, and was declining briefs rather than risk delivery.
What we did
A white-label partnership gave the agency a named buying pod, reporting in their own templates and agreed turnaround times. We supported pitch responses with technical detail while the agency held every client relationship.
Results describe a fictional composite engagement created for illustration.
A phased four-market entry with spend released against evidence
Industrial equipment manufacturer
The situation
A committed annual budget for four new European markets, with no historical performance data in any of them.
What we did
Spend was released in tranches against pre-agreed evidence thresholds. Each market ran an identical structured test so results were comparable, with localisation and compliance checks completed before launch.
Results describe a fictional composite engagement created for illustration.
Client perspective
In their words.
Next step
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