Section-level discipline
Publisher sections are reviewed on a fixed cadence with bid adjustments and blocks applied against your efficiency targets.
Outbrain accounts, managed section by section.
Outbrain performance is largely a function of how carefully sections and publishers are managed over time. We take that operational work on — structuring campaigns for readable data, managing bids at section level and keeping creative supply ahead of fatigue.
Benefits
Why teams hand this workstream over.
Structure that isolates learning
Campaigns are split so audience, creative and placement effects can be read separately.
Creative pipeline
New variants are queued continuously rather than produced reactively once results dip.
Conversion tracking that matches your ledger
Pixel and conversion API setup is validated against your own reporting before optimisation begins.
What is included
Scope of this workstream.
Exact scope is confirmed in writing before the engagement starts. This is the standard inclusion list.
- Account structure and campaign build
- Section, publisher and platform bid management
- Smart Bidding and conversion bid strategy oversight
- Creative testing and rotation management
- Outbrain Pixel and Conversion API setup support
- Audience and interest targeting management
- Weekly performance reporting
Process
How this service is delivered.
01 — SCOPE
Understand the programme before proposing anything
We review your platforms, measurement, historical performance and internal approval paths. If managed service is not the right answer, this is where we say so.
02 — PLAN
Agree the plan and how it will be judged
Channel mix, budget allocation, audience architecture and the measurement framework are documented and signed off before any budget is committed.
03 — BUILD
Construct campaigns for readable data
Structure, naming, tracking and creative trafficking are built to a documented standard, then QA'd against a checklist before launch.
04 — OPERATE
Manage delivery on a fixed cadence
Daily pacing checks, weekly optimisation reviews and monthly readouts. Every change is logged with its reason.
05 — REVIEW
Judge the programme honestly
Quarterly reviews cover what worked, what did not and what we intend to change. Results that fell short are reported as clearly as results that did not.
Questions
Frequently asked about this service.
Yes. We operate on your account so history, billing relationships and data stay with you.
Section-level review is weekly as standard, with more frequent checks during launch phases and seasonal peaks.
Yes — an account audit is the first step, covering structure, tracking accuracy and historical performance.
Next step
Scope this workstream properly before committing budget.
Send a short note about your programme and objectives. We reply within one business day — with a scoping call, or an honest explanation of why we are not the right fit.