Say the difficult thing early
If a plan will not work, the useful moment to say so is before the budget is committed. We would rather lose a brief than deliver something we do not believe in.
A small practice, built to stay small enough to know the accounts.
Plumbix was founded in 2016 in New York. We manage advertising programmes for enterprise advertisers and provide buying capacity to agencies who own their client relationships.
Our story
We started because good campaigns kept failing for boring reasons.
Broken conversion tracking. Naming conventions nobody could read. Optimisations made on Friday that nobody could explain on Monday. The strategy was rarely the problem.
Plumbix was founded in 2016 to run the operational layer properly - the part where campaigns are built to a standard, measured before spend, managed on a cadence and reported honestly. That is still the whole proposition. We have grown slowly and deliberately since, because familiarity with an account is the thing clients actually pay for, and it does not survive rapid scaling.
Today the practice operates programmes across nineteen markets on client-owned platform accounts, and provides white-labelled delivery capacity to a small number of agency partners.
Mission
To run advertising programmes with enough operational discipline that the results - good or bad - can be trusted and explained.
Vision
A market where advertisers judge agencies on the quality of their reasoning and the clarity of their reporting, rather than on the confidence of their promises.
Values
Six commitments we are willing to be held to.
These are operating rules rather than aspirations. Where we fall short of them, we would rather hear about it.
Show the reasoning
Every optimisation is logged with a date and a rationale. Clients should be able to reconstruct why their account looks the way it does.
No borrowed credit
We report what the programme did, including the parts that fell short. Selective reporting is a short-term strategy.
Protect the client's ownership
Accounts, data and audiences belong to the client. Nothing about our engagement model should make leaving difficult.
Operate on a cadence
Consistent daily, weekly and monthly rhythms produce better results than bursts of attention around reporting deadlines.
Keep the team small enough to know the accounts
We grow slowly and deliberately, because familiarity with an account is the thing clients actually pay for.
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Campaign programmes managed since 2016
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Ad impressions delivered on client seats each month
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Markets with active campaign operations
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Client engagements renewed beyond the first term
Leadership
The people accountable for the work.
Elena Varga
Founder and Managing Partner
Founded Plumbix in 2016 after a decade running programmatic operations for enterprise advertisers. Leads the practice's approach to measurement and governance.
Daniel Osei
Partner, Campaign Operations
Oversees the buying pods and the operating standards behind campaign build, QA and daily trading across all platforms.
Rhea Kapoor
Director of Strategy
Leads planning engagements, channel mix modelling and the measurement frameworks agreed before activation begins.
Marcus Ferreira
Director of Partnerships
Runs the white label and agency partnership practice, including commercial terms, service levels and delivery continuity.
Ingrid Sandvik
Head of Creative Performance
Builds and runs the creative testing programmes across native, display and video, and the production pipeline behind them.
Owen Blackwood
Head of Analytics
Responsible for measurement architecture, tracking validation, dashboard build and the monthly readout standard.
Why clients choose Plumbix
Four reasons that come up in almost every renewal conversation.
- The reporting is readableWritten interpretation sits alongside the numbers, so readouts can be forwarded to a board without translation.
- Nothing happens off the recordEvery account change is logged with a reason, so decisions can be reviewed months later.
- We say when something will not workIncluding when the honest answer is that you do not need us for this piece of work.
- Leaving is not designed to be painfulAccounts stay yours and handover is documented. We would rather earn the next term than trap it.
Next step
Tell us what you are trying to move.
Send a short note about your programme and objectives. We reply within one business day — with a scoping call, or an honest explanation of why we are not the right fit.