Advice for teams who intend to run it themselves.

Some organisations do not want an agency — they want their own team to be good. Consulting engagements cover operating model, platform architecture, process design and capability building, with a defined end point.

Benefits

Why teams hand this workstream over.

Independent read on the operation

An outside assessment of structure, process and tooling, written plainly.

Operating model, not just tactics

Roles, approval paths and governance are covered alongside platform work.

Capability transferred

Your team is trained on the processes we recommend rather than dependent on us to run them.

A defined finish

Consulting engagements are scoped to end. Continuing support is a separate decision.

What is included

Scope of this workstream.

Exact scope is confirmed in writing before the engagement starts. This is the standard inclusion list.

  • Operating model and capability assessment
  • Platform and technology architecture review
  • Process and governance design
  • Vendor and partner evaluation support
  • Team training and enablement sessions
  • Documentation and playbook development
  • Executive briefing and recommendations
Campaign specialists reviewing delivery data for a managed advertising programme

Process

How this service is delivered.

01 — SCOPE

Understand the programme before proposing anything

We review your platforms, measurement, historical performance and internal approval paths. If managed service is not the right answer, this is where we say so.

Account and platform auditMeasurement reviewWritten findings
02 — PLAN

Agree the plan and how it will be judged

Channel mix, budget allocation, audience architecture and the measurement framework are documented and signed off before any budget is committed.

Allocation modelMeasurement frameworkActivation roadmap
03 — BUILD

Construct campaigns for readable data

Structure, naming, tracking and creative trafficking are built to a documented standard, then QA'd against a checklist before launch.

Campaign buildTracking validationPre-launch QA
04 — OPERATE

Manage delivery on a fixed cadence

Daily pacing checks, weekly optimisation reviews and monthly readouts. Every change is logged with its reason.

Daily pacingWeekly optimisationChange log
05 — REVIEW

Judge the programme honestly

Quarterly reviews cover what worked, what did not and what we intend to change. Results that fell short are reported as clearly as results that did not.

Quarterly reviewWritten recommendationsRoadmap update

Questions

Frequently asked about this service.

Most run six to twelve weeks. Larger transformation programmes are phased with review points between phases.

We can define roles, competencies and interview frameworks. We are not a recruitment firm and do not place candidates.

If managed service is genuinely the better option we will say so, and we will also tell you when it is not.

Related services

Often scoped alongside this.

Managed Programmatic Advertising

Programmatic buying run end to end

Google Display & Video 360 Campaign Management

DV360 planning, activation and optimisation

Native Advertising Campaigns

Native strategy, creative and scaling

Next step

Scope this workstream properly before committing budget.

Send a short note about your programme and objectives. We reply within one business day — with a scoping call, or an honest explanation of why we are not the right fit.