Managed on its own terms
Structure, match types and audience layers are built for this platform rather than imported wholesale.
The channel most advertisers under-resource.
Microsoft Advertising is frequently treated as a copy of the search programme running elsewhere. Managed properly — with its own keyword research, audience layers and network settings — it often clears efficiency targets the primary channel cannot.
Benefits
Why teams hand this workstream over.
Audience network handled separately
Native placements are governed with their own creative, bidding and exclusion logic.
Shopping feed hygiene
Feed quality issues are found and fixed before they quietly cap impression share.
Clear incrementality view
Reporting is framed so you can see what the channel adds rather than what it duplicates.
What is included
Scope of this workstream.
Exact scope is confirmed in writing before the engagement starts. This is the standard inclusion list.
- Account structure and campaign build
- Keyword research and negative list management
- Shopping campaign and feed management
- Microsoft Audience Network placement control
- UET tag and conversion goal configuration
- Automated bidding oversight
- Search term and query mining routines
Process
How this service is delivered.
01 — SCOPE
Understand the programme before proposing anything
We review your platforms, measurement, historical performance and internal approval paths. If managed service is not the right answer, this is where we say so.
02 — PLAN
Agree the plan and how it will be judged
Channel mix, budget allocation, audience architecture and the measurement framework are documented and signed off before any budget is committed.
03 — BUILD
Construct campaigns for readable data
Structure, naming, tracking and creative trafficking are built to a documented standard, then QA'd against a checklist before launch.
04 — OPERATE
Manage delivery on a fixed cadence
Daily pacing checks, weekly optimisation reviews and monthly readouts. Every change is logged with its reason.
05 — REVIEW
Judge the programme honestly
Quarterly reviews cover what worked, what did not and what we intend to change. Results that fell short are reported as clearly as results that did not.
Questions
Frequently asked about this service.
Import is a starting point, not a strategy. We use it to save build time and then restructure around how this platform actually delivers.
We manage feed configuration and diagnostics within the platform and coordinate with your merchandising or engineering team on source data.
Yes. Clear channel boundaries and shared reporting definitions are agreed at scoping.
Next step
Scope this workstream properly before committing budget.
Send a short note about your programme and objectives. We reply within one business day — with a scoping call, or an honest explanation of why we are not the right fit.