One team across every seat
Rather than a separate specialist per platform, one buying pod holds the whole plan, so budget moves where performance is instead of where the silo is.
Programmatic buying, run by people who sit with the numbers every day.
Programmatic rewards operators who read delivery data closely and act on it quickly. Plumbix supplies that operating layer — planning, activation, daily pacing, inventory hygiene and reporting — on the demand-side platforms your organisation already licenses.
Benefits
Why teams hand this workstream over.
Delivery you can audit
Every optimisation is logged with a date, a reason and the metric it moved. Nothing changes in your account without a written trail.
Inventory you would be comfortable naming
Allow lists, exclusion lists and pre-bid controls are maintained weekly, not set once at launch.
Capacity without headcount
Seasonal peaks and new market launches are absorbed by the pod instead of by a hiring cycle.
What is included
Scope of this workstream.
Exact scope is confirmed in writing before the engagement starts. This is the standard inclusion list.
- Media planning and channel mix modelling
- Line item build, targeting and pacing management
- Supply path and inventory quality controls
- Frequency, viewability and brand safety governance
- Creative rotation and sequencing setup
- Conversion tracking and event validation
- Weekly pacing reviews and monthly performance readouts
Process
How this service is delivered.
01 — SCOPE
Understand the programme before proposing anything
We review your platforms, measurement, historical performance and internal approval paths. If managed service is not the right answer, this is where we say so.
02 — PLAN
Agree the plan and how it will be judged
Channel mix, budget allocation, audience architecture and the measurement framework are documented and signed off before any budget is committed.
03 — BUILD
Construct campaigns for readable data
Structure, naming, tracking and creative trafficking are built to a documented standard, then QA'd against a checklist before launch.
04 — OPERATE
Manage delivery on a fixed cadence
Daily pacing checks, weekly optimisation reviews and monthly readouts. Every change is logged with its reason.
05 — REVIEW
Judge the programme honestly
Quarterly reviews cover what worked, what did not and what we intend to change. Results that fell short are reported as clearly as results that did not.
Questions
Frequently asked about this service.
In most engagements, yes — we operate on your seats so the data, the contracts and the account history stay with you. Where a seat is not available, we can advise on the options during scoping.
A standard activation runs two to three weeks from signed scope, covering tracking validation, inventory setup, creative trafficking and QA. Complex measurement setups take longer.
You do. Accounts, tags, audiences and reporting remain in your organisation's ownership throughout and after the engagement.
Next step
Scope this workstream properly before committing budget.
Send a short note about your programme and objectives. We reply within one business day — with a scoping call, or an honest explanation of why we are not the right fit.