Structure built for reading
Insertion orders and line items are named and nested so performance questions can be answered in one pass, not reconstructed from exports.
DV360 managed by a team that lives in the platform.
DV360 gives you an enormous amount of control, which is exactly why it punishes light-touch management. We run the structure, the bidding, the audience architecture and the Floodlight measurement so the platform's depth works for you rather than against you.
Benefits
Why teams hand this workstream over.
Measurement checked before spend
Floodlight activities, conversion counting and macro handoffs are validated end to end before budget goes live.
Bidding managed deliberately
Automated bidding is used where it earns its place and constrained where it does not, with the reasoning documented.
Inventory governance as routine
Deal health, supply path and exclusion lists are reviewed on a fixed weekly cadence.
What is included
Scope of this workstream.
Exact scope is confirmed in writing before the engagement starts. This is the standard inclusion list.
- Account, advertiser and campaign architecture
- Insertion order and line item build
- First-party, contextual and affinity audience strategy
- Floodlight activity setup and conversion validation
- Private marketplace and programmatic guaranteed deal management
- YouTube and CTV line item management
- Custom bidding and pacing oversight
Process
How this service is delivered.
01 — SCOPE
Understand the programme before proposing anything
We review your platforms, measurement, historical performance and internal approval paths. If managed service is not the right answer, this is where we say so.
02 — PLAN
Agree the plan and how it will be judged
Channel mix, budget allocation, audience architecture and the measurement framework are documented and signed off before any budget is committed.
03 — BUILD
Construct campaigns for readable data
Structure, naming, tracking and creative trafficking are built to a documented standard, then QA'd against a checklist before launch.
04 — OPERATE
Manage delivery on a fixed cadence
Daily pacing checks, weekly optimisation reviews and monthly readouts. Every change is logged with its reason.
05 — REVIEW
Judge the programme honestly
Quarterly reviews cover what worked, what did not and what we intend to change. Results that fell short are reported as clearly as results that did not.
Questions
Frequently asked about this service.
Yes. We are added as users on your advertiser or partner and work within the permissions your team sets.
Yes — trafficking, Floodlight configuration and reporting in CM360 are part of the same workstream where you use it.
We start with a measurement audit. Nothing scales until events fire correctly and counting rules match how your business defines a conversion.
Next step
Scope this workstream properly before committing budget.
Send a short note about your programme and objectives. We reply within one business day — with a scoping call, or an honest explanation of why we are not the right fit.