A delivery practice you can plan around.

Partnership is different from overflow. It means shared planning cycles, agreed service levels and a team that knows your accounts well enough to anticipate what is coming.

Benefits

Why teams hand this workstream over.

Named team continuity

The same people stay across your accounts, so context is not rebuilt every quarter.

Joint planning cadence

Quarterly planning aligned to your client calendar, not to ours.

Commercial terms that scale

Volume-based rate structures agreed up front.

Support before the win

Technical input on pitches, scoping and feasibility questions is included.

What is included

Scope of this workstream.

Exact scope is confirmed in writing before the engagement starts. This is the standard inclusion list.

  • Dedicated partnership lead
  • Quarterly joint planning sessions
  • Agreed service levels and turnaround times
  • Volume-based commercial terms
  • Pitch and pre-sales technical support
  • Shared documentation and process library
  • Executive review cadence
Campaign specialists reviewing delivery data for a managed advertising programme

Process

How this service is delivered.

01 — SCOPE

Understand the programme before proposing anything

We review your platforms, measurement, historical performance and internal approval paths. If managed service is not the right answer, this is where we say so.

Account and platform auditMeasurement reviewWritten findings
02 — PLAN

Agree the plan and how it will be judged

Channel mix, budget allocation, audience architecture and the measurement framework are documented and signed off before any budget is committed.

Allocation modelMeasurement frameworkActivation roadmap
03 — BUILD

Construct campaigns for readable data

Structure, naming, tracking and creative trafficking are built to a documented standard, then QA'd against a checklist before launch.

Campaign buildTracking validationPre-launch QA
04 — OPERATE

Manage delivery on a fixed cadence

Daily pacing checks, weekly optimisation reviews and monthly readouts. Every change is logged with its reason.

Daily pacingWeekly optimisationChange log
05 — REVIEW

Judge the programme honestly

Quarterly reviews cover what worked, what did not and what we intend to change. Results that fell short are reported as clearly as results that did not.

Quarterly reviewWritten recommendationsRoadmap update

Questions

Frequently asked about this service.

Partnerships work best for agencies running multiple concurrent programmes where continuity matters more than one-off capacity.

Partnership terms are typically annual with a quarterly review point, agreed during scoping.

Yes. Most partnerships begin with a single programme and expand once delivery is proven.

Related services

Often scoped alongside this.

Managed Programmatic Advertising

Programmatic buying run end to end

Google Display & Video 360 Campaign Management

DV360 planning, activation and optimisation

Native Advertising Campaigns

Native strategy, creative and scaling

Next step

Scope this workstream properly before committing budget.

Send a short note about your programme and objectives. We reply within one business day — with a scoping call, or an honest explanation of why we are not the right fit.