Reach Streaming Audiences With Connected TV
As more viewing moves to streaming, connected TV advertising through DV360 puts your campaigns on the big screen — with the targeting and measurement precision of digital, not traditional broadcast.
What connected TV covers
Connected TV (CTV) advertising reaches audiences watching streaming content on smart TVs, streaming devices, and platforms like YouTube TV — combining the reach of television with digital-style targeting and reporting.
How it fits into a broader plan
We manage CTV buying through DV360 alongside your broader video and display strategy, so streaming inventory is planned as part of one media mix rather than a separate, disconnected line item.
Why this works
Premium streaming access
Inventory across YouTube TV and other streaming platforms.
Digital-style targeting
Audience and geographic targeting on the TV screen.
Cross-format frequency
Managed exposure across CTV and other video formats together.
Streaming-appropriate measurement
Performance tracked in ways that fit how CTV is actually watched.
Getting started
Discovery
We learn your business, current setup, and goals before recommending anything.
Strategy
A plan built around your budget, audience, and the outcomes that matter to you.
Launch
Setup, tracking, and creative go live with a full QA pass before spend starts.
Optimize
Ongoing management and reporting, reviewed with you on a regular cadence.