Google Marketing Platform

Get More From the Full Google Marketing Platform Stack

DV360, Campaign Manager 360, Search Ads 360, and Google Analytics 4 work better together. We help businesses connect and manage the GMP stack as one system instead of four disconnected tools.

What's in the GMP stack

Google Marketing Platform brings together media buying (DV360), ad serving and measurement (CM360), search management (SA360), and analytics (GA4). Used well, data flows between them — audiences built in GA4 can target in DV360, and conversions tracked in CM360 can inform bidding everywhere.

Why most businesses don't use it that way

Many businesses use pieces of GMP without connecting them. We help set up and manage the integrations so your data actually moves between platforms, and manage the day-to-day media buying on top of that foundation.

Benefits

Why this works

Cross-platform setup

DV360, CM360, and GA4 configured to work together, not in isolation.

Unified reporting

One consistent view of performance across the GMP stack.

Audience sharing

Audiences built once and used across platforms where relevant.

Single accountable team

One team managing the ecosystem instead of four separate vendors.

How we work

Getting started

1

Discovery

We learn your business, current setup, and goals before recommending anything.

2

Strategy

A plan built around your budget, audience, and the outcomes that matter to you.

3

Launch

Setup, tracking, and creative go live with a full QA pass before spend starts.

4

Optimize

Ongoing management and reporting, reviewed with you on a regular cadence.

FAQ

Frequently asked questions

No — many clients start with DV360 alone and expand into CM360 or SA360 as their needs grow.
Yes, GA4 integration and audience or conversion sharing is part of our setup process.
It's built to scale, but businesses with meaningful digital ad budgets across channels can benefit before reaching "enterprise" size.
We work extensively within the Google Marketing Platform ecosystem. We only reference specific partner certifications here if and when they're formally in place — we don't claim status we don't hold.

Ready to talk strategy?

Tell us about your business and current setup — we will follow up with next steps.